I’m passionate about supporting one’s local economy, in particular local farmers and artisans, but sometimes prohibitive prices make it difficult. Read more in my latest Mother Earth News post:
“When it’s possible and our finances allow, I’m usually willing to pay more for a locally made or grown product of superior quality. How much more? I’d say about 20% above what I’d pay in a chain store for a similar product of comparable quality. This, when I see a justifiable reason for the higher price – such as extra input of time, care or cost of materials.”
I’d say it goes both ways: customers ought to be willing to pay a little more, and farmers/artisans charge a little less, for this to work. I really struggle with myself when I find myself forced to support a large chain store rather than a small local business due to financial constraints.