Home business: doing it smart

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Freedom: a shot from our recent beach trip

The Internet, social media and Etsy have opened a whole new medium in which home based businesses and artisans can flourish. Many people are choosing the freedom and creativity of being self employed over the stability (real or perceived) of a monthly paycheck handed over by someone else.

For me, and indeed for many other people, looking into home-based business ventures came out of sheer necessity. I was a mom with two very young kids (whom wand an unstable family income, living in a rural area with no car and with very limited opportunities. At some point I began desperately searching for something I can do from home. I tried nutritional counseling, private lessons and various crafts, all of which were successful to some degree, but ultimately my lifelong passion lay in writing, and it was there that I focused my main energies. I can’t say I have “arrived”, as it’s a long haul, but in the past year or so, working consistently, I am seeing some breakthrough with my books.

I am by no means an expert on home business or making money from home, but I did learn a thing or two along the way as a writer, nutritionist and creative entrepreneur, and my word of advice to anyone just starting out would be: let your business grow organically, take one step at a time and beware of large expenses which may or may not redeem themselves.

Read more in my latest Mother Earth News post:

“At some point you might discover that your homemade hobby actually has business potential. Maybe people have seen your beautiful pottery and asked if you have any for sale. A neighbor of ours has experienced just that – her lifelong passion for pottery has blossomed into a home-based business and, as they had saved money, into a tiny home-attached studio. Maybe you’ve seen some handmade candles at an artisan fair and realized that your own are even prettier, so why not try selling them? Or maybe your home is full of homemade soap you don’t really have much to do with, but making it is too much fun to stop.”

Payhip Protest Book Sale

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For a reason I cannot quite understand, Amazon has removed genuine, legitimate and helpful customer reviews from one of my books and refused to provide any real explanation to this. I know they are tightening their review policy to prevent paid and fake reviews, but I believe authors like me, who never use any paid promotion whatsoever and cherish every genuine review they get, don’t deserve such injustice.

Given this circumstance, I’d like to encourage anyone who might want to buy my books to do so directly via Payhip (unless, of course, you prefer a paper copy, in which case Amazon remains the only option). I am currently running a 50% discount on all the books in my Payhip store. Coupon code is 6318WQ1TAM and it will be valid until the end of the month.

Thank you, and you are very welcome to share this on your social media and/or blog.

PS: To those who have been asking me about my next planned book, The Basic Guide to Backyard Livestock, it will take quite a bit of time yet, but I’m having a lot of fun working on it.

The garden is coming to life!

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After a long time asleep, our trees are finally coming back to life! This week I was excited to see these beautiful snowy-white apricot blossoms. It is a young tree, only about 4-5 years old, but last year it bore excellent fruit. Other trees are stirring awake as well, the rosemary and sage are in bloom, and I have a bunch of tomato seedlings started indoors, from seeds we had never tried before, which promise especially large tomatoes (I don’t recall the exact name at the moment. It’s written on the packet). We ordered some and thought we might as well give it a go this year.

Overall, spring is here in earnest: a beautiful and exciting season, full to burst with juices of life but, alas, also of necessary chores such as getting the house in shape for Pesach, which prevents me from being outdoors as much as I would have liked in this glorious weather.

Why sugar addiction is so hard to beat

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Of all the changes one might try to make to improve one’s nutrition, eliminating or reducing the intake of added sugar is probably one of the hardest (but also one of the most crucial) things to do. Here are some reasons why:

  1. Sugar is everywhere. It is ever-present and very socially acceptable, being used as part of every gathering, food treat, or celebration. Children get candy as a reward for good behavior. Almost every occasion, from birthday party to wedding reception, is impossible to imagine without cake. Furthermore, many alcoholic drinks – another social convention – are heavily sugar-laced.
  2. The love of sugar is biologically ingrained. On a biological level, sweet taste allows one to assess the ripeness of fruit, therefore helping choose the ones which offer most nutritional benefits – as in nature, sugar is a component of nutritionally dense foods. The consumption of sugar is chemically rewarded by the brain – it acts on the pleasure-center and triggers the release of serotonin, which in turn floods our bodies with pleasant sensations. The problem is, this kind of biochemical high is also addictive – when the consumption of sugar is over-indulged, on attempting to break it one might literally find oneself feeling and behaving like a junkie on withdrawal.
  3. Commonly used in food industry – sugar is one of the favorite ingredients of food industry, and do you have to ask why? It’s cheap, has a pleasant taste and an almost infinite shelf life. It is used, therefore, to entice innocent people, cover up for bland taste inferior ingredients are responsible for and, in short, to line the pockets of the food conglomerates.

I have stated before that I am an acknowledged sugar addict. I’m not saying “recovered” or “former”; I will probably struggle with this affliction for as long as I live, but eating well, resting well, and being aware of the problem helps quite a bit. One interesting book I am reading now is The Carbohydrate Addict’s Diet. It isn’t a new book, and some of the things they recommend and/or allow are outdated, but overall they have an interesting approach. Their attitude, in a nutshell, is reducing hyperinsulinemia by limiting carbohydrate-containing meals to one per day. Other favorite reads of mine are Sugar Blues and Beating The Food Giants.

Why I love bartering

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As terrific as it is to buy from small local businesses, bartering is even more awesome. It allows one to bypass the money economy entirely. When I trade something I have a surplus of for something I need, I feel like sticking my tongue out and saying, “ha ha ha, mighty Tax Authorities, I fooled you! You won’t get any share of money from this exchange!” (Very mature, I know). Also:

1. Bartering fosters close community ties and allows one to meet awesome, like-minded people. It develops personal connections that may grow into real friendships.

2. Bartering is the very essence of the saying, “one man’s trash is another man’s treasure”. In season we may have so many fresh eggs, for example, that we literally don’t know what to do with them – but other people living right next to us are in need of those fresh organic gold protein nuggets. They, in their turn, might have something else we need (fresh veggies, artisan products, skills). If each side takes something they don’t want/need and trades it for something they do, everybody wins.

3. Bartering is creative and allows for much more interesting business-making than just stepping into a store and buying whatever you need.

Read more in my latest Mother Earth News post:

“While I’m not naïve enough to believe we can opt out of the money economy altogether – the modern world is too populous and complex for that – bartering can still work exceedingly well in small communities with close-knit personal relationships where people choose to earn less, spend less, and support each other rather than a large chain-store or a mega-farmer.”

The Private Life of Chickens

Once in a while I come upon a documentary that is as deliciously comforting as a cup of hot cocoa when you’re feeling a little under the weather. The Private Life of Chickens was just that for me: a dose of comfort and relaxation to take late in the evening, when the chores are done and I’m tired and craving something cozy and domestic like only a British documentary can be.

This documentary takes us to the beautiful English countryside (something I would dearly love to re-create in Israel), to the farm of a sweet lady named Jane, who rescues ex-battery hens, cares for them, and passes them into the hands of small backyard flock owners. She is really one of a kind – I wish I had a neighbor like her.

So, if you’re a chicken lover and would like to learn some fascinating facts about your favorite bird, kick back, relax and enjoy an hour of fun and relaxation with The Private Life of Chickens.

As for me, I’m moving on to watch The Private Life of Cows.

Using less disposables

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Do you use disposable kitchen utensils? I really, really wish I could ban these things from the house altogether, but still succumb to the convenience especially during busy times, such as Friday afternoons and the pre-Pesach rush. Still, I have taken some steps around here to use less paper and plastic. Read more in my latest Mother Earth News post:

“I have devised strategies to using less disposable plates, cups and utensils that work for us. The first and most obvious would be to buy less of them, and make sure they are reserved for such water-less emergencies as I mentioned above. Also, it makes sense to buy the flimsiest, least convenient sort, to make the use of them less tempting.

Another method is to keep disposable plates and cups well out of sight. When my husband bought a disposable cup holder and placed it on the kitchen counter, declaring it would be convenient, I declared it’s a bad idea. Of course it would be convenient! But we don’t want it to be.”